You don’t have to worry if you are feeling crushed by the thousands of options for driving traffic to your site. You aren’t alone. As a beginner in digital marketing, it can be extremely difficult to drive traffic.  

Fortunately for you, we are here to help. Nowadays, there are tons of options to choose from if you want to drive traffic to your site. All you’ve got to do is pick some that work well with your goals.  

Today, we’re going to share with you some tips for traffic and lead generation for your website. 

Write Guest Posts 

A strategy where you create content for other blogs is called guest posting. Typically, the site owner or the editor will allow you to link back to your website in return. Of course, there are benefits to this, including increased brand awareness, more backlinks, and more referral traffic.  

Looking for blogs that are willing to accept guest blogging is the biggest issue with this strategy.  

That is why almost every SEO utilizes Google search operators to look for websites with “become a contributor” or “write for us” pages.  

However, this is time-consuming and tedious. In addition to that, everyone finds the same opportunities if they follow the same technique. Because of this, the sites’ editors frequently obtain a lot of pitches. Thus, they ignore a lot of them.  

To solve this issue, you should not restrict yourself to only websites with “become a contributor” page. Even if the site does not advertise for it, almost every single one of them is willing to accept guest blogging.  

If you can look for sites that have written about a certain topic before, then the possibilities are this website will be interested in a guest blogging about the same topic.  

Promote Content in Online Communities that are Still Relevant 

The place where your target audience hangs out on the internet is called relevant online communities. You can look for these places almost everywhere. This includes forums, Slack, Reddit, and Facebook groups.  

Appear on Podcasts 

In the United States, around 43% of the population has listened to a podcast. That is why one of the best marketing channels out there is a podcast. There are a lot of brands today that are following the podcast trend and producing their versions of it.  

However, producing your podcast is stressful work. You will have to buy equipment, know some editing, have a guest, and much more. It does not appear like a great idea to dive right into if you’ve got limited resources.  

So, you have to think outside the box. Since there are a lot of brands that are flocking to the podcast game, it means they will be needing guests. So, all you have to do is to pitch to be that guest. 

Work With Other Brands 

For almost every brand, there is a lot of non-competing business with a similar or the same target audience. Thus, if you want to cross-promote to each of your audiences, you should work together.  

To do this, you have to find opportunities to work with brands that solve various issues for the same audience. You can easily gain access to a whole new user base with this.